Metrics Involved in Social Media

When working in social media, it is important to involve metrics. Metrics allows you a chance to demonstrate the value of your work, and the impact of the decisions you have made for your page. By tracking your metrics, you are able to have data to see if you are correctly reaching the audience that you would like. There are four categories of metrics classified in social media measurements. Basic metrics is considered the first category. This data is collected from the social media channel itself, which includes followers, their engagement, and overall sentiment on your page. The next category includes advanced metrics which looks at the attitudes and behaviors of your targeted audience members. The collected data allows you to see the personality of your members and observe their behaviors. Although more challenging to collect, there all toll available such as Klear for influencers which will report the metrics for you. Next metric category is channel metrics which varies from each channel based on specificities. Data is collected based on what is available for the social media platform such as observing reactions on Facebook updates and Twitter has retweets. The fourth category is behavioral metrics which are the most complicated metric to collect. Behavioral metrics observes content that led to subscriptions and other actions. This metric also involves conversion rate, amplification rate, and influencer impact.